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The BCOS 186 – Personal Selling and Salesmanship guidebook is an essential resource for Bachelor of Commerce (BCom) students enrolled in Indira Gandhi National Open University (IGNOU). This exam-focused study book is meticulously designed to help students prepare for their term-end exams using a guess paper format, concentrating on the most important questions and concepts related to personal selling and salesmanship.The book spans 50–60 pages, printed on 80 GSM white paper, offering a clear and concise approach to learning. It covers all the critical aspects of personal selling, including sales techniques, customer relationship management, communication skills, and negotiation tactics. Students will find previous years' solved questions, model answers, and a question bank that will help them understand how to tackle the most commonly asked exam questions.Personal Selling and Salesmanship are crucial areas of business studies, and this book simplifies these subjects by breaking them down into manageable topics, presented in a question-answer format to facilitate quick learning and revision.Key Features & Benefits:Specifically designed for BCOS 186 – Personal Selling and Salesmanship under the BCom (IGNOU)Guess paper-based format for efficient exam preparation50–60 pages of targeted content, covering key topics and important questionsPrinted on 80 GSM white paper for clarity and ease of readingIncludes model answers, previous year questions, and a question bankIdeal for self-study, last-minute revision, and distance learningSimplified personal selling concepts, focusing on practical sales skillsTime-saving and exam-focused revision toolWhy Choose This Book:This guidebook is tailored to the needs of BCom students studying Personal Selling and Salesmanship under IGNOU. It streamlines the learning process by highlighting the most important questions and topics, allowing students to focus their efforts where it matters most.